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Crossovers Brushing Minivans Aside
Crossover Vehicle Popularity on Rise
Posted: 9:58 am EDT May 23,2008Updated: 9:22 pm EDT June 20,2008
Perception Poses Problems
For the last several years, families have been moving toward SUVs because of the stigma driving a minivan gives."People think that it's boring and boring-looking, but the most peculiar aspect is that people think it makes them look like parents," said Joe Wiesenfelder, senior editor of Cars.com. "Even if they are, they want to maintain the image that they are still young, active and have their own personality. That's what was behind the SUV craze."Nerad said the stigma may come from the experience todays parents of young children had when their parents had some of the early iterations of minivans."It's remembered as not a cool or interesting or new kind of thing, because it's not," Nerad said. "There's an aura that surrounds minivans that its conventional. It's the opposite of sporty: utilitarian, kind of dull, very family oriented to the extreme. Some people gravitate toward that. I think they are very useful vehicles, but the styling and the aura can be negative to some people."Gas prices have also worked against the minivan market. The Mazda5, a smaller minivan than the other main players in the market, gets the best gas mileage of 2008 models and is the only minivan that gets more than 20 miles per gallon in city driving."Gas is making all large and inefficient vehicles hard to sell," Wiesenfelder said. "I would not expect the minivan sales to be dropping more than sales of other large and relatively inefficient vehicles. I think the appeal of minivans has been slowing for a long time, and gas prices are accelerating that, but it's not dying.What's Coming Next?
The next big platform in the car market is the crossover, what Nerad calls a minivan in disguise."Crossovers are half SUV, half minivan, but really are car-based and have a lot of car-like attributes," Nerad said . "They are lighter, slightly better on fuel but accommodate seven or eight people."While Nerad said he thought it was strange that GM and Ford would essentially cede the minivan market to their competitors, he said they have gotten a jump in the crossover market."Going the crossover route is a way to get to the same customer and price-point with a slightly different vehicle," Nerad said. "They have been successful at that. The erosion in minivan segment largely to crossover."Wiesenfelder said that the crossover is likely the people mover of the future."It's not a great time to go out to buy a new car with high gas prices and a soft economy," he said. "Car-based vehicles [compared to larger SUVs] are proving to be the wave of the future."Distributed by Internet Broadcasting. This material may not be published, broadcast, rewritten or redistributed.