111 Somerset Road
Somerset, PA 15501
7:30 p.m. Thursday, July 25, 2013
Speaker: Wayne ChiaWayne is a self-described “determined knowledge-seeker”. Growing up as a computer fanatic and voracious reader in a resource-scarce Malaysian town, Wayne had to work part-time as a choir pianist to finance his dial-up subscription and fortnightly book-shopping sprees. Developing a queer interest in operating systems, he co-founded an online Windows help site. By the time the site was featured in top computer magazines, Wayne has already packed his bags and on his way to pursue a scholarship in Singapore.The short detour gave him time to pursue his other interests in music and outdoor sports. It wasn’t until his stint in the United States when he finally returned to his true calling in online product and business development. Coming on board to ride the waves with Techsailor as the Business Development Director wasn’t too hard a decision.
Wayne is passionate about building something that would have a global impact. An avid Christian, Wayne is used to putting his faith on things unseen. A believer in social justice, Wayne reckons that social media is one of the ways to bring attention and assistance to the less fortunate, and Techsailor will help make that happen.
Topic: It’s not about ME.From “How to Win Friends and Influence People”, one of the world’s first best-selling self-help books ever published, Dale Carnegie tells us that to win people over, you must allow them to talk about themselves, NOT for you to broadcast about how great you are (“Blasting” mentality). Facebook Brand Pages that broadcasts about its brands & products will never do well in Social Marketing. You must engage them & understand their psychological makeup to win them over. But how?
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