111 Somerset Road
Somerset, PA 15501
7:00 p.m. Thursday, April 25, 2013
Speaker: Christian GeissendoerferChristian is the Founder and CEO of YOOSE: the global hyper-local mobile ad network. Responsible for driving the commercial & technical vision for the company as it continues to grow, Christian directs the team servicing a diverse partner, publisher & customer base of brands, agencies & deal sites across global markets. YOOSE counts leading brands such as Audi, Orange, EA Games & Optus to its clients.Expertise in customer engagement, route-to-market strategies & brand management stems from Christianâs many years of experience working for leading companies such as Lotus Development Corporation, Deutsche Bank & IBM where he held senior positions both in Sales and Marketing across the EMEA region.Christian is German but resides in Singapore where YOOSE has its global headquarters.Â Topic: Why everybody hates your mobile advertisementAs with traditional advertising, mobile ads that fail to engage can do your brand reputation (and budget) more harm than good. So what makes a mobile ad campaign work?In this session, weâll examine case studies from successful & not-so successful mobile advertisements from diverse industries â automotive giants and retail chains to entertainment franchises & online companies â to see how the power of SoLoMo can be used to successfully create mobile ads!WHY choose mobile ad campaigns?HOW to engage consumers using mobile ads?WHAT are the big data benefits from behind the scenes that can be used for re-targeting your mobile ads?Â
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