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Wednesday, May 22, 2013 | 2:32 a.m.

Posted: 4:12 p.m. Tuesday, Feb. 21, 2012

Pa. Lottery ends expensive Gus the Groundhog campaign

By Bill Wadell

STATE COLLEGE, Pa. —

Following an eight-year campaign run, Pennsylvania Lottery spokeswoman Allison Roberts told 6News that March 1 will be Gus the Groundhog’s last day.

 

Data gathered by the Pennsylvania Lottery said that Gus had achieved his goal for marketing instant games as the second-most popular groundhog in Pennsylvania.

 

The average production cost for each television commercial featuring the animatronic robot cost between $300,000 and $400,000.  

 

The announcement was made during an appropriation hearing in Harrisburg earlier today.

 

 

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