It's an innovative new kitchen helper, a website that is meant to help you stay focused.

Retailers know that in store marketing works.  The specials, the end caps, the signs; they are designed to get you to add things to your cart that you didn't plan to buy.

Sam Kinney, kitchenmonki.com, said, "Everybody needs to find a way to save money."

Enter kitchenmonki.com, a new website that helps you make a shopping list and stick to it.

Sam Kinney is the website's founder.

"What we do is help consumers go into the store armed with a plan," said Kinney.

Like many sites, it helps you plan your menu and make a grocery list, but what's different is that list can be organized like iTunes and then sent to your mobile phone.

The website knows the layout of your supermarket and will organize the list aisle-by-aisle so you're not wandering around looking for things.  That helps you avoid the lure of in store marketing.

Kinney said, "marketers are certainly well aware that consumers tend to make as much as 70 percent of their final purchase decisions in the store."

Kinney suggests planning your menu around weekly specials and then buying a week's worth of groceries at a time.  That way you're less likely to get jammed up at the last minute with no food in the house, which leads to eating out and that can be a real budget buster.