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Wednesday, June 19, 2013 | 5:38 a.m.

BMW Enters Discount Luxury Market

BMW introduced the 320I at the Detroit Auto Show to offer a "discount luxury" option under the BMW brand. Mercedes and Audi are also offering lower-cost alternatives that they hope will build brand loyalty with younger car buyers. WSJ's Vanessa Fuhrmans reports.
 
 
 

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